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Chen Amishy, Travelist CEO, during a work meeting at Travelist offices on March 9, 2007. Amishay, 37, and Zion Madmon, 52, an entrepreneur who has lead several successful initiatives in the Israeli market founded the startup company Travelist in 2005. At the beginning of 2007, Travelist's small group of investors decided to try and translate the local success into new markets. The small company has grown rapidly and moved into its new spacious offices. The Israeli high-tech industry has gained high reputation in the world during the last decade. It is considered to be a fertile source for innovative and revolutionary products, inventions and technologies. Most of its success is attributed to the human resource.